Market Research:Transforming Information Into Innovation

Our goal isn’t just to build the best lift trucks possible, but to create solutions that enable customers to improve the overall efficiency and effectiveness of their businesses. As a leading forklift manufacturer, NMHG relies on our extensive industry network to conduct both primary and secondary research. Our research helps us make informed decisions at every level and ensures Yale and Hyster dealers and their customers are equipped to handle whatever is next.

We Research and Track Every Shift in the Material Handling Market.

Research begins with an acute understanding of customer applications. Embedded product strategy teams work with lift truck dealers, customers, consultants and even other material handling manufacturers to conduct in-depth qualitative and quantitative research. This primary research helps us better understand the dynamics affecting our customers, other lift truck manufacturers and the industries we all serve. The results are combined with more rigorous secondary research enabling us to identify and follow wider trends in the materials handling industry. After analyzing the primary and secondary research, product strategy teams work with NMHG product development, manufacturing and support teams to design solutions that best fit end-user applications.